The My Pet Monster character began as a plush doll first produced by American Greetings in 1986. As one of the few plush dolls marketed to boys at the time, My Pet Monster was popular in the late 1980s and early 1990s. The doll has blue fur, horns and a fanged smile, and is recognizable by its orange plastic handcuffs. The handcuffs could also be worn by children and came with a breakaway link so that the child could simulate breaking the chain. Several versions of the doll have been released in various sizes and other attributes. Other characters were also created with brightly colored fur and unorthodox names like Gwonk, Wogster and Rark. Their popularity allowed a wealth of merchandise including coloring books, Golden Look-Look books, frame-tray puzzles and various other items.
Capitalizing on the nostalgia in many children of the ’80s, Toymax released a 22-inch tall talking My Pet Monster doll in 2001.